Head of Content
Emily Thompson
With NewCasinoRank since March 2020
Emily Thompson leads content and analysis across the CasinoRank network. For more than ten years she has reviewed online casinos with one habit: look closely, understand how things work and explain them plainly.
She avoids dramatic conclusions in favour of steady, careful evaluation. Outside work she hikes, reads non-fiction, takes photographs and plays poker.
Experience and education
Emily Thompson's background
Experience
-
CasinoRank
- Head of Content and Senior Industry Analyst January 2022 – present
- Senior Industry Analyst March 2020 – December 2021
-
Independent industry contributor
- iGaming Analyst and Platform Reviewer June 2017 – February 2020
-
Digital media publishing agency, Sydney
- Content Researcher and Editorial Writer April 2015 – May 2017
- Junior Editorial Associate September 2013 – March 2015
Education
-
Master of Media Practice
- University of Sydney 2014 – 2016
-
Bachelor of Arts in Journalism
- University of Sydney 2010 – 2013
In figures
As stated in the author's profile; figures cover the author's whole career.
How they work
How Emily sets the standard
Emily owns the review method used across the network, including the checks on this site: founding year, licence, payments, offer terms and responsible gaming tools.
Her rule for copy is that a reader should be able to act on every paragraph, and that risk is stated as plainly as benefit.
Measured beats dramatic. A reader should know exactly what we know and what we do not.
What they check
- Consistency of the review method across markets
- Plain statement of risk
- Sources behind every factual claim
On this site
Pages on NewCasinoRank South Africa
Pages on this site this author wrote or checked, newest first.
Questions for Emily
What does the head of content do?
Sets the method and editorial standards that every review and guide follows.
How are new casinos treated differently?
They get the same checks, with extra weight on the licence and payout routes, because they have no track record.
