Head of Content
Emily Thompson
With NewCasinoRank since March 2020
Emily Thompson leads content and analysis across the CasinoRank network. For more than ten years she has reviewed online casinos with one habit: look closely, understand how things work and explain them plainly.
She avoids dramatic conclusions in favour of steady, careful evaluation. Outside work she hikes, reads non-fiction, takes photographs and plays poker.
- News
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Experience and education
Emily Thompson's background
Experience
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CasinoRank
- Head of Content and Senior Industry Analyst January 2022 – present
- Senior Industry Analyst March 2020 – December 2021
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Independent industry contributor
- iGaming Analyst and Platform Reviewer June 2017 – February 2020
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Digital media publishing agency, Sydney
- Content Researcher and Editorial Writer April 2015 – May 2017
- Junior Editorial Associate September 2013 – March 2015
Education
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Master of Media Practice
- University of Sydney 2014 – 2016
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Bachelor of Arts in Journalism
- University of Sydney 2010 – 2013
In figures
As stated in the author's profile; figures cover the author's whole career.
How they work
How Emily sets the standard
Emily owns the review method used across the network, including the checks on this site: founding year, licence, payments, offer terms and responsible gaming tools.
Her rule for copy is that a reader should be able to act on every paragraph, and that risk is stated as plainly as benefit.
Measured beats dramatic. A reader should know exactly what we know and what we do not.
What they check
- Consistency of the review method across markets
- Plain statement of risk
- Sources behind every factual claim
On this site
Pages on NewCasinoRank South Africa
Pages on this site this author wrote or checked, newest first.
New casino reviews 8
Guides and pages 54
- 4 Ways to Get No Deposit Bonus Codes at New Casinos
- 5 Tips for Gambling Control at New Online Casinos
- About NewCasinoRank
- All About Terms and Conditions at New Casinos Online
- Best New Casino Bonuses for Pro Bettors
- Best New Casino Fast-Paced Games 2026
- Best New Casino Games for Advanced Players
- Best New Casino Games for Beginners
Show all 54
- Best New Online Casino Bonuses for Beginners
- Blackjack Basic Strategy: Charts, Rules, and Odds
- Brand New Online Casinos in South Africa 2026
- Common Mistakes That Players Make at New Casino Sites
- Contact Us
- Cookie Policy
- Customer Support at New Online Casinos
- Disclaimer
- Do No Wagering Bonuses Exist at New Real Money Casinos?
- Essential Tips to Become a Pro at New Online Baccarat Games
- Exclusive New Casino Bonuses & Promotions
- Gambling Addiction
- How 3D Slots Embrace New Online Casinos
- How to Become a Professional Player at New Casino Sites
- How to Choose the Best New Casino Game
- How to Find and Claim Best New Casino Bonuses
- How to Play New Roulette Games
- How to Start Playing New Casino Games Online
- How to Win Big by Playing New Poker Variants
- How We Rank New Casinos
- How We Review New Casinos
- How Will the Metaverse Affect New Online Casinos?
- Important Tips for New Casino Players Who Like to Try Poker
- Innovative Loyalty Programs at the Newest Online Casinos
- NetEnt vs. Microgaming - Which Games Developer Is Better
- New Casino Industry Trends 2026
- New Online Casino FAQ
- Privacy Policy
- Responsible Gaming
- Sitemap
- Smart Gamblers Strategies to Win Jacks or Better Video Poker
- Sticky and Non-Sticky Promotions at New Casinos
- Terms & Conditions
- The Difference Between Regular and New Online Casinos
- The Evolution of NetEnt Casino Products
- The Pros and Cons of NetEnt Casino Software
- The Pros and Cons of Playing Games at New Casinos
- Tips for Playing New Casino Card Games
- Tips for Playing New Casino Table Games
- Top 3 New Games from Evolution Gaming Software Provider
- Top Tips for Online Craps Beginner Players at New Casinos
- What are Top 3 New Online Casino Games from NetEnt?
- What is Better: Mobile or Desktop for New Online Casinos?
- What is RTP in New Online Casinos
- Why Do New Online Casinos Ask For ID?
- Why Your New Casino Bonus Might Not Work
Category pages 20
Questions for Emily
What does the head of content do?
Sets the method and editorial standards that every review and guide follows.
How are new casinos treated differently?
They get the same checks, with extra weight on the licence and payout routes, because they have no track record.
