October 2, 2023

Pariplay Targets South African Expansion After Bet Network Agreement

Thando Dlamini
Written byThando DlaminiWriter
Researched bySamuel AdeoyeResearcher

Pariplay, a leading iGaming content aggregator, is ready for a period of expansion in the regulated South African industry. This was after NeoGames SA, a subsidiary of Pariplay, signed a content distribution agreement with Bet Network.

Pariplay Targets South African Expansion After Bet Network Agreement

Following the agreement, the aggregator will use Bet Network's regional expertise and National Manufacturing License to offer certified casino games across the market. The content distributor said the deal covers exclusive material from Wizard Games as well as Ignite and third-party titles.

The Western Cape Gambling and Racing Board will initially certify the game library with a view to extending it further throughout South Africa in the near future.

The Bet Network deal is the most recent commercial expansion announcement from the software provider. In recent months, Pariplay has targeted more regulated markets, signing partnerships with new online casinos in Europe, Latin America, and South America.

Before the latest agreement, Pariplay inked a strategic partnership with a leading South African casino brand to supply its thousands of games from 120+ software providers. The company also entered into a partnership with Eyas Gaming, a German-based operator in Brazil.

Andrew Maclean, VP of Sales at Pariplay, said the South African market has enormous potential, and the company is thrilled to collaborate with Bet Network to maximize its reach in the market through Bet Network's local insight and knowledge.

Maclean added:

“Our array of content performs well globally, and we're confident we can bring plenty of fantastic gaming opportunities to South African players.”

Iain Gutteridge, Managing Director of Bet Network, continued:

"Pariplay brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we're confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators. By working closely together, we'll be able to greatly expand its reach in South Africa, and we're very excited by the potential of this partnership."

About the author
Thando Dlamini
Thando Dlamini

Thando Dlamini, a vivacious 22-year-old from South Africa, seamlessly blends her love for the vibrant world of online casinos with her meticulous localization skills, making the digital gaming experience truly South African.

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