March 21, 2023
It has been announced that Betfred will launch IGT’s PlaySports-Powered Sportsbook in Nevada. In the future, Betfred will provide mobile sports betting powered by IGT's PlaySports platform.
A multi-year PlaySports technology arrangement with seasoned sports betting operator Betfred enabled International Game Technology PLC to extend its presence in Nevada for sports betting. The Mohegan Sun Sportsbook within Virgin Hotels Las Vegas, a member of the Curio Collection by Hilton, will be powered by Betfred using IGT PlaySports technology in accordance with the conditions of the deal. This partnership supports Betfred's entry into the Nevada betting industry as well as the first Betfred sportsbook powered by IGT in the United States.
While the relationship will begin with retail sports betting, Betfred hopes to introduce a PlaySports-powered mobile sportsbook in the future. The retail sportsbook at Mohegan Sun will be the first Betfred sportsbook in the US powered by IGT's PlaySports technology.
Bryan Bennett, COO of Betfred USA Sports, said:
“IGT PlaySports' remarkable reputation and influence in the U.S. sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada. IGT PlaySports' experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”
Not only that, but the president of Sports Betting at IGT, Joe Asher, also commented on the partnership with Betfred. He explained that in order to observe the proprietor of the UK-based sports betting firm, he had personally gone to the most recent Nevada Gaming Control Board hearing. Moreover, he said:
“He is a legend in bookmaking, and Betfred is one of the most legendary brands in the sports betting industry; feeling honored to work with Fred’s team in the US, and they introduced the Betfred product in Nevada and help the brand to create a successful sportsbook that will appeal to local sports fans and visitors alike. IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”
Betfred will first begin retail betting before aiming to launch mobile betting later on. In the United States and Canada, more than 80 gaming establishments use IGT to power sports betting.
Regarding IGT, it is a leader in gaming on a worldwide scale. For players in all regulated channels and gaming niches, from lotteries and gaming machines to sports betting and digital, they provide enjoyable and responsible gaming experiences. Their solutions create unmatched casino games that engage players and spur development by using a plethora of appealing content, significant investment in innovation, player analytics, operational knowledge, and cutting-edge technology.
They have a strong local presence and connections with authorities in more than 100 nations across the world. They add value by upholding the greatest standards of accountability, honesty, and service.
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